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Flavored with Real Lemon Juice, New Country Time Lemonade Starter Delivers an Authentic, Homemade Taste That’s as Easy as "Flip, Pour, Stir"
NORTHFIELD, Ill. – March 30, 2015 – Summer time is family time – it’s all about slowing down and savoring special moments spent with family and friends. This upcoming season, beloved lemonade brand, Country Time, is helping America squeeze in more moments of togetherness with the introduction of an innovative product, new Country Time Lemonade Starter, a multi-serve liquid concentrate beverage mix that makes preparing lemonade easier than ever before.
Country Time Lemonade Starter features an easy-pour spout so users can simply "flip, pour and stir" the beverage mix into a pitcher or glass of water for a freshly-made drink, each and every time. Flavored with real lemon juice and available in three delicious varieties – Classic Lemonade, Berry Lemonade and Half Lemonade & Half Iced Tea – Country Time Lemonade Starter offers a quick and easy way to make lemonade this summer, perfect for busy families and entrepreneurial kids setting up their own neighborhood lemonade stands.
"As a well-known brand that has been a part of America’s culture for more than 40 years, we know, without a doubt, that our fans love the authentic lemonade experience of Country Time," said Adam Grablick, Director, Country Time. "We also know they are looking for a flavorful, easy-to-make beverage that allows them more time to focus on what matters most – building family connections – and Country Time Lemonade Starter lets them to do just that."
A Major Reinvention of an Iconic Brand
After more than a decade off the air, Country Time is also refreshing its advertising with new creative which encourages America to "Take Time to Make Country Time." The campaign encourages meaningful connections, and is built around the notion that by stirring up some Country Time, families are making more than just lemonade, they are creating lifelong memories. The integrated campaign includes television, digital, social media, PR and in-store support, and also features the new Country Time Summer Mobile Porch Tour, which will give fans a firsthand experience with Country Time Lemonade Starter at grocery stores and other to-be-announced venues in key markets across the U.S.
All three Country Time Lemonade Starter options are now available in grocery stores for a suggested retail price of $3.99 per 18.2 fl oz bottle (yielding three pitchers or 24 8 fl. oz. glasses). For additional product news and updates, visit www.facebook.com/countrytime, www.twitter.com/countrytime or www.countrytime.com/.
ABOUT COUNTRY TIME LEMONADE
Since 1975, Country Time Lemonade Flavor Drink Mix has been providing an authentic, fresh-made lemonade experience. Coined as "The Official Lemonade of Lemonade Stands," Country Time offers thirst-quenching refreshment with the perfect balance of sweet and tart, and is available in a variety of flavors and sizes, including on-the-go and multi-serve forms. Powdered beverage flavors include Lemonade, Half Lemonade & Half Iced Tea, Pink Lemonade, Strawberry Lemonade and Black Cherry Lemonade. New Country Time Lemonade Starter, a multi-serve liquid concentrate beverage mix that is flavored with real lemon juice, is available in Classic Lemonade, Berry Lemonade and Half Lemonade & Half Iced Tea.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta. Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.