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MiO is also giving fans the opportunity to participate in the MiO Music Festival Tour instant win game. Fans can enter for the chance to win an all-expenses paid trip to one of four stops on the tour. Each trip is a unique experience, from camping in an RV at Sasquatch! festival at
"With MiO, we're always looking for ways to help those who are constantly on-the-go squeeze more into life by enhancing their water with great flavor, and sometimes even with vitamins and electrolytes," said
The MiO Music Festival Tour will kick off this April with its first stop at the Coachella Valley Music & Arts Festival (
At each stop, MiO will offer fans an oasis from the heat as the exclusive water station sponsor. By visiting the MiO water stations, fans will have access to free water, and can customize and create their own beverages.
MiO will continue to promote the partnership through both social and digital platforms, including sharing exclusive festival content on the MiO
About the Sweepstakes
Fans are encouraged to visit the MiO interactive instant giveaway page (http://bit.ly/1wMfrdc) where they will be entered to win a VIP festival experience and will have the chance to instantly win over 1,000 prizes and 700 free samples of MiO. Fans can enter to win a trip to one of four music festivals through the entry periods listed below:
- Coachella Entry Period:
March 1-15, winner was announced March 16.
- Sasquatch! Entry Period:
March 16-April 14, winner announced April 15.
- Electric Daisy Carnival, New York Entry Period:
April 15-19, winner announced April 20.
- Voodoo Music + Arts Experience Entry Period:
June 29-September 20, winner announced September 21.
Launched in 2011, MiO is the first nationally marketed liquid water enhancer, designed to give consumers the freedom to create a drink customized to their own personal taste. MiO, meaning "mine" in Spanish and Italian, changes any glass of water into a unique flavorful beverage. MiO Liquid Water Enhancer empowers consumers with 12, 18 or 24 servings in a portable, pocket-size pod. MiO is sugar free and contains 0 calories per serving. In addition to the original MiO flavors, MiO is also offered in MiO Fit, with added electrolytes and B vitamins, and MiO Energy, with added caffeine and B vitamins.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mio-liquid-water-enhancer-hits-the-road-with-the-mio-music-festival-tour-300063884.html
Caroline Krajewski, 847-646-4538, News@KraftFoods.com