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Download PDF Honey Maid®, Hershey’s® and Jet-Puffed® Celebrate a Summer Classic in New Video, “#ShareSmore - First S'more”

Quintessential brands illustrate how prepping s’mores is easier and more accessible than ever

East Hanover, N.J. – July 20, 2015 – In advance of National S’mores Day on August 10, the makers of Honey Maid, Hershey’s and Jet-Puffed today launched a new video, "#ShareSmore - First S'more," celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a s’more is a simple, delicious treat that can be enjoyed all summer long, with or without a campfire, turning any-day moments into memories.

The new short-film features five city-dwelling families enjoying a s’more for the first time. To capture the joy of a family’s first s’more, Honey Maid, Hershey’s and Jet-Puffed created an urban oasis at Fort Greene Park in Brooklyn, NY. With limited access to parks or large outdoor spaces like a campground, it is likely that many families living in cities and suburbs have not experienced a campfire or the classic tradition of roasting a s’more. These families were not only able to share a s’more for the first time, but also learn how to prepare the classic snack without a campfire.

The "#ShareSmore - First S'more" film is part of a larger partnership between Honey Maid, Hershey’s and Jet-Puffed celebrating s’mores this summer. As the only ingredients in the classic s’more, these three brands are working together to pass on s’mores love and show the many ways the gooey snack can be prepared. From the microwave to the oven or even on a grill, s’mores are delicious no matter how you make them, especially when you have Honey Maid graham crackers, Hershey’s Milk Chocolate and Jet-Puffed marshmallows as the core ingredients.

Starting today through Friday, July 24, viewers are encouraged to share the video on Twitter with #ShareSmore and #PickMe, and describe their first s’more experience. As a thank you for spreading s’more love, Honey Maid, Hershey’s and Jet-Puffed will send s’mores kits to 100 participants so they can enjoy a s’more at home.

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About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at

About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has more than 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care – thriving as direct beneficiaries of The Hershey Company's success.


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft,Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information,


Kim Fontes

Andrea Clift