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VELVEETA Cheese Fountain Takes America’s Party Scene by Storm

VELVEETA Shells & Cheese Announces #LiquidGoldMyParty Fan Contest

NORTHFIELD, Ill.--(BUSINESS WIRE)--Mar. 17, 2016-- Known as Liquid Gold for its unique taste and creamy texture, the VELVEETA brand announces a fan-centric contest for the chance to win the ultimate one-of-a-kind party accessory: the VELVEETA Shells & Cheese Liquid Gold Fountain.

VELVEETA fans can win the Liquid Gold Fountain for their next bash by posting to Twitter or Instagram (must have public account) using #LiquidGoldMyParty and #Contest to enter. The contest is open now through March 31. Four grand prize winners will be selected to receive up to six-hours with the Liquid Gold Fountain at their party.

“VELVEETA Shells & Cheese fans are passionate about our brand – the Liquid Gold Fountain is the perfect opportunity for us to connect with these fans across the country in their homes and communities to create unforgettable celebrations,” says Steve Kang, Senior Associate Brand Manager at Kraft Heinz.

The Liquid Gold Fountain stands at 7ft tall with cascading VELVEETA cheese, and includes a built-in table with fixings to build a most memorable bowl of shells & cheese.

“Nobody wants to throw an average party. The Liquid Gold Fountain is a unique party centerpiece. Whether a birthday party, a graduation celebration or a wedding reception—it’s a delicious and fun way to get our fans excited,” said Kang.

The Liquid Gold Fountain has had a busy social calendar, most recently making an appearance at TV personality and country pop music star Jessie James Decker’s sold-out Chicago tour stop on March 4. Its next stop will be the Runaway Country Music Fest in Kissimmee, Florida March 18-20. An official sponsor of the festival, VELVEETA Shells & Cheese will offer an immersive and cheese-filled experience located in the “Outer Limits” area of the festival, including a photo booth and branded premium giveaways.

The Fountain also wowed fans at the NHL All-Star game in Nashville, and connected with brides-to-be at the NY Bridal Expo in February.

Learn more about the Liquid Gold Fountain by visiting or join the cheesy conversation by tagging @EatLiquidGold on Twitter using the hashtag #LiquidGoldMyParty.


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit


Liquid Gold Fountain photos, logos available at

Jessie James Decker assets available at

Source: The Kraft Heinz Company

Sarah Siewert
(312) 228-6888