|View printer-friendly version|
New Classico® Riserva sauces are made with no artificial ingredients or added sugar
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160413006111/en/
Presenting Classico Riserva - Available in five varieties including: Marinara, Eggplant & Artichoke, Roasted Garlic, Arrabbiata and Puttanesca (Photo: Business Wire)
The new Classico Riserva sauces are made with no artificial ingredients or added sugar. Vine-ripened plum tomatoes are picked at the peak of sweetness and are perfectly balanced with herbs and spices, extra virgin olive oil and a pinch of sea salt, then slowly simmered to perfection using Classico sauces’ time-honored recipes. These simple, high-quality ingredients combine to give Riserva an exceptional taste and quality to elevate any dining experience.
“We have seen a trend across many categories including pasta sauce,
where consumers just want the basics – no artificial ingredients but
rather simple, fresh-tasting flavors,” said
A campaign, “Open up a Bottle of the Good Stuff”, by McCann New York, supports the launch of the new Classico Riserva sauces. Giving a nod to cooks, food connoisseurs, and the sauces’ quality ingredients, creative elements will liken opening Classico Riserva to that of opening a premium bottle of wine. The campaign will be supported with television, print and digital media, as well as public relations.
The new line of Classico Riserva sauces are available now at many
grocery retailers, and will be available nationwide starting in