The Kraft Heinz Company and Oprah Winfrey Announce Joint Venture
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 25, 2017--
The Kraft Heinz Company (NASDAQ: KHC) and Oprah Winfrey have today
announced a joint venture called Mealtime Stories, LLC, whose mission is
to create a new line of food that will make real, nutritious products
more accessible to everyone. The initial offering will be ready to eat
refrigerated products across multiple categories.
Kraft Heinz will initially develop, manufacture, market and sell this
new line of food products in the U.S. As part of the joint venture, 10%
of profits will be donated to charities aimed at eradicating hunger.
Additional details about the brand specifics and products will be
announced later in 2017.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico,
Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
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Source: The Kraft Heinz Company
The Kraft Heinz Company