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The Heinz Brand Launches Petition to Make Monday After the Big Game a National Holiday

CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Jan. 26, 2017-- The first Sunday in February is known to be a day of fun, friends and football. No matter who you’re rooting for, whether you’re a sports fan or not, when it comes to the Big Game, there is one universal consensus: no one wants to go to work the next day.

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The Heinz Brand Launches Petition to Make Monday After the Big Game a National Holiday (Photo: Busin ...

The Heinz Brand Launches Petition to Make Monday After the Big Game a National Holiday (Photo: Business Wire)

This year, the Heinz brand will try to bring some of the greatness of Big Game Sunday into Monday, by petitioning to make the day after the Big Game, coined SMUNDAY, a national holiday. People may have talked about this before, but the Heinz brand never settles and we don’t believe Americans should have to settle for the worst Monday of the year.

The Heinz brand is kicking off the campaign with a petition encouraging Americans to stand behind SMUNDAY. The goal is to get 100,000 signatures, when this goal is reached, it will be sent to Congress, in the hopes of making this dream a reality.

And to show unwavering commitment to this effort, Kraft Heinz salaried employees across the U.S. will get the day off on Monday, February 6.

“The Heinz brand doesn’t settle on delivering superior taste or quality and we don’t believe America should have to settle on the day after the best sports day of the year. Statistics show over 16 million people are expected to call in “sick” or plan to miss work on the day after the Big Game,” said Nicole Kulwicki, Head of Heinz brands. “Making SMUNDAY a national holiday means people all over the country can officially make Monday a day to celebrate too.”

The Heinz brand encourages all of America to never settle and join in the effort to make SMUNDAY an official national holiday.

Supporters can sign the petition here:


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

Source: The Kraft Heinz Company

Brooke Scher Mogan, 212-230-1800
The Kraft Heinz Company
Lynne Galia, 847-646-4396