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Heinz Taps Sterling Cooper Draper Pryce and DAVID to Launch New Campaign

CHICAGO--(BUSINESS WIRE)--Mar. 13, 2017-- The Heinz brand is proud to announce the launch of a new advertising campaign created in partnership with Sterling Cooper Draper Pryce and DAVID.

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Heinz taps Sterling Cooper Draper Pryce and DAVID to launch new campaign (Photo: Business Wire)

Heinz taps Sterling Cooper Draper Pryce and DAVID to launch new campaign (Photo: Business Wire)

Heinz, a name that is synonymous with ketchup, and more recently mustard and BBQ sauce, selected the “Pass the Heinz” campaign after an agency review because it is clever, modern and doesn’t require paragraphs of copy to convey what Heinz brings to the table.

The “Pass the Heinz” campaign, created by Don Draper, has been 50 years in the making, but it’s as timeless today as it was when it was first presented. Don (or Mr. Draper?) understood the one key thing every Heinz fan knows: Never settle for the foods you love without the great taste of Heinz.

“We are proud to be working with our two partner agencies on this new campaign,” said Nicole Kulwicki, Head of Heinz brands. “We hear from our consumers that food just doesn’t taste the same without Heinz. Whether it’s fries without Heinz ketchup or hot dogs without Heinz mustard, this campaign perfectly captures the desire for great-tasting Heinz products with America’s favorite foods.”

The “Pass the Heinz” campaign will be brought to life in New York City through traditional print ads and outdoor billboards.


A full service advertising agency located in New York, NY working with clients in a variety of industries including automotive, health care, consumer products, food and other packaged goods. The firm does not accept any tobacco related work.


DAVID Miami is the U.S. Headquarters for DAVID the Agency, a global creative agency with additional offices in Buenos Aires and Sao Paulo. Founded by renowned industry leaders Anselmo Ramos, Fernando Musa and Gaston Bigio, DAVID is best known for award-winning creative work that pushes category norms and builds client business. DAVID Miami offers best-in-class capabilities in business strategy, strategic and connections planning, creative development and production. Current DAVID Miami client partners include Coca-Cola, KraftHeinz and Burger King.


The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

Source: The Kraft Heinz Company

For The Kraft Heinz Company
Brooke Scher Mogan, 212-230-1800