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New campaign features Americans shouting about their love of Planters snack nuts, including Mixed Nuts and Cashews, to satisfy cravings.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170321005377/en/
To kick things off, Planters invited one of the best shouters
they know, Coach
The “Shout For Nuts” vending machine, featured in the campaign videos, is modelled to look like a life-size can of nuts and dispenses Planters nuts when people shout about their love of nuts into its decibel-measuring panel. The louder consumers shout, whether “I love nuts” or “I love mixed nuts” or “I love Planters,” the more nuts it dispenses.
“Coach Jim Harbaugh is a longstanding fan of Planters and Mr.
Peanut, so we thought he was a perfect partner to help encourage other
nut fanatics to shout their love for nuts,” said Camille Vareille, Head
Fans can view a video of Harbaugh’s “Shout For Nuts” experience on
“I’ve been a fan of Planters nuts for years so I was very excited
when I heard that all I have to do is shout for nuts – something I’m
already very good at,” said university football coach
Planters, a brand known for satisfying salty cravings, created this program to address how cravings, however big or small, make consumers feel. When you crave delicious, fresh-roasted nuts, sometimes you want to shout it loud.
The “Shout For Nuts” campaign will be brought to life across online video and social media. Consumers that want to “Shout For Nuts” can also be on the lookout for the Planters NUTmobile as it travels across America. To find out when it’s in your city, visit http://www.planters.com/nutmobile.