Kraft Heinz Strengthens Corporate Social Responsibility Commitments in Support of Vision to ‘Grow a Better World’
Company Committed to Providing 1 Billion Meals to Help Eliminate
Global Hunger, Bolstering Animal Welfare and Palm Oil Policies, Setting
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 21, 2017--
The Kraft Heinz Company (NASDAQ: KHC) today announced its expanded
commitment to corporate social responsibility (CSR) through
sustainability targets that protect the planet and benefit people and
society at large.
The new CSR goals support the Company’s vision “To Be the Best Food
Company, Growing a Better World” and initially focus on three areas in
which Kraft Heinz believes it can make the greatest impact: global
hunger and malnutrition, supply chain sustainability and the environment.
While the commitments announced Tuesday offer a snapshot of the
Company’s CSR approach, Kraft Heinz said it will publish its broader
strategy later this year in tandem with its first CSR report.
“As one of the world’s leading food and beverage companies, we hold
ourselves to a high standard for driving social and environmental
change,” said Bernardo Hees, Chief Executive Officer at Kraft Heinz.
“Our global CSR initiatives focus on improving our planet, its people
and the communities where we live and work, and are critical components
to our continued growth strategy.”
1. Global Hunger and Malnutrition
To make a sustainable difference in the fight to eliminate global hunger
and malnutrition, Kraft Heinz will donate 1 billion nutritious meals to
people in need by 2021, working in collaboration with several nonprofit
organizations, including its signature philanthropic partner, Rise
Against Hunger (formerly Stop Hunger Now), and other national partners
like Feeding America, Boys & Girls Clubs of America and the Red Cross.
“Together, we believe it’s possible to end global hunger in our
lifetime,” added Hees.
Central to this goal is The Kraft Heinz Company Foundation’s signature
program, the Kraft Heinz Micronutrient Campaign (KHMC). Launched in
2001, the KHMC supports children’s health and development by
manufacturing and donating micronutrient powders – developed by Kraft
Heinz food science and nutrition experts – that provide essential
vitamins and minerals.
Rise Against Hunger, an international hunger relief organization that
delivers food and aid to the world’s most vulnerable populations, became
the KHMC’s exclusive micronutrient distribution partner in 2013. Since
then, Kraft Heinz has provided micronutrient powders to fortify more
than 167 million hunger relief meals delivered to countries in need
across the globe.
“We are profoundly grateful for our partnership with Kraft Heinz and are
inspired by the company’s commitment to provide 1 billion meals to
people in need, which is a reflection of their dedication to nourishing
lives,” said Rod Brooks, Chief Executive Officer of Rise Against Hunger.
“We commend their efforts to empower communities around the globe to end
2. Supply Chain Sustainability
Kraft Heinz is committed to creating a more sustainable supply chain by
establishing responsible farm-to-market ingredient and material-sourcing
policies and practices.
Kraft Heinz recognizes that poorly managed palm oil cultivation can
have adverse environmental and social impacts such as deforestation,
loss of biodiversity, forced and child labor and human trafficking.
Therefore, the Company’s new policy states it will procure palm oil
products in an ethical, transparent and sustainable manner, and will
only purchase palm oil and derivatives 100 percent certified by the
Roundtable on Sustainable Palm Oil.
Kraft Heinz is also
actively working with its global suppliers to achieve palm oil
traceability, prohibit the use of child and forced labor and protect
existing forests and habitats.
Kraft Heinz is committed to the humane treatment of animals and
prioritizes continuous improvement in animal welfare. The Company’s
new policy is guided by the Five Freedoms of Animal Welfare, a set of
core principles for animals under human care. This includes freedom
from: hunger and thirst; discomfort due to the environment; pain,
injury and disease; fear and distress; along with the freedom to
express most normal behaviors. In support of these Five Freedoms of
Animal Welfare, Kraft Heinz also requires its suppliers to have a zero
tolerance policy for willful acts of animal abuse and neglect.
policy also reinforces and introduces several supplier guidelines for
humane sourcing, including commitments to use eggs only from hens
living in cage-free and/or enriched environments and the transition
away from traditional gestation stall housing for pregnant sows by
Kraft Heinz will decrease its environmental footprint by reducing
greenhouse gas emissions, energy, water and waste in its operations by
15 percent globally by 2020 (versus a 2015 baseline). Efforts are
currently underway to maximize efficient energy and water consumption
and reduce or divert waste at each of the 86 company-owned manufacturing
“Integrating sustainability across our entire business is a top
priority,” said Michael Mullen, Senior Vice President of Corporate and
Government Affairs at Kraft Heinz. “We developed these goals based on
input from consumers, customers, investors and employees, among others,
and we look forward to a continued dialogue with all stakeholders about
how we see our values coming to life in our business and our brands.”
For more information on Kraft Heinz efforts to fight hunger and
malnutrition, visit: http://www.kraftheinzcompany.com/community-involvement.html.
For more information on sustainable business practices at Kraft Heinz or
to view the new animal welfare or palm oil policies, visit: http://www.kraftheinzcompany.com/sustainability.html.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.
ABOUT RISE AGAINST HUNGER
Rise Against Hunger (formerly Stop Hunger Now), an international hunger
relief organization based in Raleigh, N.C., works to implement immediate
and long-term solutions to hunger worldwide. With program locations in
20 U.S. cities and five international offices, Rise Against Hunger has
engaged volunteers to package more than 310 million nutrient rich meals
for distribution to 74 countries around the globe. To find out more
about Rise Against Hunger’s efforts to end hunger worldwide, please
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Source: Kraft Heinz Company
Kraft Heinz Company
Michael Mullen, 412-456-5751