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Heinz Taps Veteran NYPD Chief Negotiator to ‘Mediate’ Dinnertime Negotiations

If Parents Need ‘Backup,’ Buy-One-Get-One FREE Ketchup Deal Can Help End Mealtime Debates

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 6, 2018-- More often than not, dinnertime in America means time for debate. “According to a recent survey, about 62 percent of parents say they actually negotiate with their kids to get them to eat their dinner,” says Jennifer Healy, VP of Marketing for Heinz (and Mom of 3).

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

But dinnertime can be a lot less dramatic when Heinz Ketchup is involved. Many parents agree that having ketchup gets their child to eat their dinner. In fact, The NPD Group’s National Eating Trends found that kids across America eat ketchup more than 3 BILLION times in an average year -- twice as much as any other condiment or sauce.1

Since running out of ketchup can wreak dinnertime havoc, Heinz is giving away free “backup” bottles of ketchup during the month of March for every bottle purchased.

For times when an extra bottle isn’t close at hand, they’ve tapped someone who knows a thing or two about negotiating. Lt. Jack Cambria, a former New York Police Department crisis negotiator with more than 30 years of experience, is on hand to offer parents negotiation tips designed to end mealtime standoffs.

An entertaining video -- available at and on Heinz social media channels -- brings Lt. Cambria’s tips and tactics to life. Parents needing backup also can call the Heinz 24-hour hotline (1-844-HEINZ11) for tips on handling the most common “kid demands” in negotiation situations.

The “Buy One, Get One Free” coupon offer is available in stores nationwide during the month of March and while supplies last (30-ounce to 38-ounce sizes, up to $4.00).

Join the conversation @heinzketchup_us

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

1 NPD Trends, National Eating Trends, 2YE September 2017

Source: The Kraft Heinz Company

Brooke Scher Mogan, 212-230-1800
The Kraft Heinz Company
Lynne Galia, 847-646-4396