New Philadelphia Dips Creates the World’s First “Double Diptector” to Catch Double Dippers in the Act
Philadelphia Dips Are Now Available at Retailers Nationwide
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Dec. 12, 2018--
Americans agree that double dipping is one of the biggest party fouls,
but a recent survey revealed that 1 in 4 guests are secretly double
dipping anyway.* Philadelphia, the brand known for its
high-quality cream cheese spreads, is introducing its newest product, Philadelphia
Dips alongside the Double Diptector, a smart device made to catch double
dippers in the act.
This press release features multimedia. View the full release here:
New Philadelphia Dips Creates the World's First "Double Diptector" to Catch Double Dippers in the Act (Photo: Business Wire)
The world’s first Double Diptector is a smart device made up of a smart
chip and dip bowl that pairs with the Double Diptector App. The Double
Diptector catches double dippers in the act at social gatherings. The
smart bowl uses inconspicuous pressure sensors inside an average looking
chip and dip bowl. Once the bowl is paired with the Diptector app, it
can track and catch with almost certainty if a person double dips. Using
chip recognition technology (CRT), the Double Diptector follows every
dip and alerts the app user with a loud alarm if someone double dips.
“Holiday parties and gatherings are the perfect time to serve our new Philadelphia
Dips. However, we know it’s also a time when double dippers are
rampant,” says Megan Magnuson, Associate Marketing Director for Philadelphia.
“That’s why we created the Philadelphia Dips Double Diptector. It
will alert partygoers of double dippers, so they can protect their
delicious Philadelphia Dips and avoid double dipping mishaps.”
See the Double Diptector in action here: LINK.
One lucky bidder will win the Double Diptector when it’s auctioned on
eBay. The auction begins today and ends December 15, 2018. All proceeds
will benefit Feeding America. To learn more about the Double Diptector
Philadelphia Dips are rich and creamy made with the goodness of Philadelphia.
Dip flavors include Jalapeño Cheddar, Southwest Style with Black Bean &
Corn, and Buffalo Style with Celery made with real vegetables and free
of artificial preservatives, flavors or dyes.
Philadelphia Dips are available in the refrigerated dips section
at retailers nationwide and Amazon
Fresh with a suggested retail price of $3.99.
Weigh in on the double-dipping debate using #DoubleDiptected on Twitter @LoveMyPhilly,
and Facebook @PhiladelphiaCreamCheese.
*Boxed. U.S. surveyed online June 2016.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero,
Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181212005125/en/
Source: The Kraft Heinz Company
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
The Kraft Heinz Company