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Game Day is About to Get NUTS – MR. PEANUT, Alex Rodriguez and Charlie Sheen Make Super Bowl Debut Together in Wild PLANTERS Ad

MR. PEANUT Has Everyone’s Back, Especially When They Need a Snack

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 29, 2019-- Today, PLANTERS, one of America’s biggest snacking brands, unveiled a high-energy Super Bowl ad starring MR. PEANUT and not one, but two of his legendary friends – baseball great Alex Rodriguez and award-winning actor Charlie Sheen.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190129005698/en/

In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile (Photo ...

In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile (Photo: Business Wire)

In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile, stopping at nothing to save Rodriguez from snacking on boring, disappointing kale chips. At the last second, he saves the day with crunchy, crave-worthy PLANTERS Deluxe Mixed Nuts, proving that he’s always got his fans’ backs in crunch time.

Turning up the energy – and the volume – MR. PEANUT’s nutty new spot also features a cameo by actor Charlie Sheen, along with MR. PEANUT’s favorite song, “Kickstart My Heart” by Motley Crue.

Fans can watch the 30-second ad here to see how MR. PEANUT comes through with a satisfying salty snack, especially in crunch time. The commercial will air during the second quarter of Super Bowl LIII on CBS. Fans also can check out a 45-second, uncut version of the ad here.

“Some may think it's nuts for me to be in this amazing ad with MR. PEANUT,” said Sheen. “Having been described as salty over the years, I’m genuinely thrilled to be in the mix!”

“As a 103-year-old nut, MR. PEANUT has plenty of wisdom and life experience to help out his fans when they need him most,” said Luke Cole, Director of Marketing, Snacks & Desserts at Kraft Heinz. “We hope fans of all ages will find something to love about MR. PEANUT’s Super Bowl debut.”

In addition to appearing in his first Super Bowl ad, MR. PEANUT will give away epic prizes during pivotal crunch time moments in the game. Follow @MrPeanut on Twitter for a chance to win amazing prizes - everything from signed Rodriguez memorabilia, to an oversized solid gold peanut, to having MR. PEANUT as your personal chauffeur in the NUTmobile for a week.

For more information, visit Planters.com and follow MR. PEANUT on Twitter @MrPeanut.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Source: The Kraft Heinz Company

Lynne Galia
Kraft Heinz
847-646-4396
lynne.galia@kraftheinz.com

Taylor Higgins
Olson Engage
312-577-1773
taylor.higgins@olson.com