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Kraft Heinz Rebrands Kraft Recipes Website as “My Food and Family™,” Adds New Features

Shoppable recipes and mobile-first design enhance new site

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 21, 2019-- Some things really are better the second time around. Think Thanksgiving dinner, meatloaf, hearty soups and stews. And now, the website formerly known as Kraft Recipes.

Kraft Heinz has relaunched and transformed its recipe website, formerly known as Kraft Recipes, as My Food and Family. In addition to a new name, it offers consumers a modernized site with shoppable recipes that takes advantage of Kraft Heinz’s broad portfolio of brands and products.

The relaunched site includes:

  • A product finder that makes it easy to find specific items at a broad range of nearby retailers
  • Ability for consumers to add products -- or an entire recipe -- to online retailer shopping carts
  • Enhanced personalization to help users discover content they find most relevant
  • Integration of 19 diverse Kraft Heinz brands
  • Upgraded, faster user experience with fewer ads

Just as the previous site did, My Food and Family offers busy consumers recipes and lifestyle content that makes mealtime easier – and tastier. Already one of the industry’s largest recipe sites, it will continue expanding its content library of 60,000+ pieces with on-trend recipes, time-saving kitchen tips and tricks, and partnerships with unique voices across the culinary world.

“At its core, My Food and Family is designed to take the stress out of meal prep,” said Ryan Watson, Head of Media Platforms & Marketing AI at Kraft Heinz. “Gathering at the table with family and friends is all about sharing an experience. This user-friendly site makes it easier for consumers to do just that through a wide range of content, easy-to-use digital features, and a variety of retailer partnerships. We are excited to see how the new site inspires at-home cooks and chefs alike.”

My Food and Family is the latest significant investment by Kraft Heinz in digital innovation, all designed to create more seamless ways for consumers to incorporate the company’s iconic brands and products into a wide range of eating occasions. For more information, visit www.myfoodandfamily.com.

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Lynne Galia
847-646-4396
Lynne.Galia@kraftheinz.com

Lainie McKeague
312-377-4133
Lainie.McKeague@icfnext.com