Just Crack an Egg Hatches Three New Scramble Varieties, in Stores Now
Kraft Heinz Offers Easy, Microwaveable Breakfast Options to your
Every Day
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 29, 2019--
Just
Crack an Egg is expanding its line of hot and convenient
breakfast scrambles with the addition of three new varieties: Veggie,
Protein Packed and Southwest Style. These new breakfast bowls join the
line of existing Just Crack an Egg products, all available in
stores now.
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https://www.businesswire.com/news/home/20190429005451/en/
Just Crack an Egg's new varieties: Southwest Style, Veggie and Protein Packed (Graphic: Business Wire)
Launched in 2018, Just Crack an Egg combines real ingredients,
including Oscar Mayer meat, Kraft Natural Cheese, Ore-Ida
potatoes and diced vegetables, in an individual serving size – perfect
for early mornings and on-the-go. In less than two minutes, you can make
a delicious, hot scramble any day of the week.
Just Crack an Egg’s three new varieties include:
-
Veggie: Broccoli, Mushrooms, Onions, Potatoes, Red Peppers,
Sharp White Cheddar, Mild Cheddar Cheese
-
Protein Packed: Uncured Bacon, Pork Sausage, Sharp Cheddar
Cheese
-
Southwest Style: Chorizo, Monterey Jack Cheese, Potatoes,
Tomatoes, Green and Red Bell Peppers, Jalapeño Peppers, and Onions
“Consumers are demanding more of their breakfast. We know people are
looking for something that’s easy to prepare but also satisfies their
personal breakfast desires,” noted Matt Riezman, Associate Director of
Marketing for Just Crack an Egg. “Our four original varieties
satisfy people’s desire for a convenient, hot breakfast on a weekday
that reminds them of something they only had on the weekend. Now, we’re
expanding the line to include meatless options, incorporate spicy
flavors and provide an option for people looking for more protein.”
Last year Just Crack an Egg launched four varieties including
Denver Scramble, All American Scramble, Ultimate Scramble and Rustic
Scramble.
Just Crack an Egg is available in the egg section at stores
nationwide for an SRP of $2.49 per cup. For more information on Just
Crack an Egg, consumers can go to the website (www.justcrackanegg.net)
or the brand’s social media pages (Facebook.com/JustCrackAnEgg
and @justcrackanegg on Instagram
and Twitter).
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190429005451/en/
Source: The Kraft Heinz Company
Lynne Galia
847-646-4396
Lynne.Galia@kraftheinz.com
Lainie McKeague
312-377-4133
Lainie.McKeague@icfnext.com
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