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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190606005175/en/
Bagel Bites Rad Dad Squad (Photo: Business Wire)
Dads today are dramatically changing what it means to be a dad – they are not only spending more time with their kids than any previous generation*, but they are more engaged. They are going beyond changing diapers and pick-up duty, and getting on their kids’ levels through play and genuine involvement. The BAGEL BITES brand defines “Rad Dads” as the spontaneous dads who go out of their way to create fun moments with their kids, and inspire their kids to laugh and find joy in being themselves. Rad Dads know that connecting with their kids is just as important as providing for them.
“Being there for your kids is most important … not just cheering them on, but actually participating with them. Dads these days are inspiring future generations and leading by example,” said Hawk. “Being a dad is my proudest accomplishment.”
Whether it’s transforming a staircase into an epic slide, hosting tea parties or having a sing-along dance party, the BAGEL BITES brand and Hawk want to see what makes you or the dads in your life proud members of the Rad Dad Squad. This summer, show off and share your Rad Dad moves on social media using #RadDadSquad.
“The BAGEL BITES brand is all about creating small bonding moments for families, like catching up on the day over an afternoon snack or sharing a plate during movie night, and we believe these bite-sized moments can have the biggest impact,” said Kat Goodman, BAGEL BITES Brand Manager. “This Father’s Day and beyond, we’re excited to shine a celebratory spotlight on the Rad Dads that make these moments of fun possible every day.”
Three lucky dads and their kids will win the opportunity to spend a day
with Hawk on his skate ramp in
To help announce the #RadDadSquad, the BAGEL BITES brand produced two spots and social content in collaboration with D/CAL, the creative agency Hawk co-founded. In “Sell-Out,” Hawk recounts when he first teamed up with the BAGEL BITES brand, and in “Get Rad,” he reveals his signature Rad Dad tricks and encourages dads across America to join the #RadDadSquad.
There is no purchase necessary to enter or win and the sweepstakes is
open to all legal U.S. residents 13 years of age or older. To be entered
for a chance to win, posts must be shared
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