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Kraft Helps Reduce Parents’ Labor Day Travel Stress

Introducing the Limited-Edition Kraft In-Flight Relief Pack to Keep Kids Entertained on Long Flights

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Aug. 26, 2019--

More than 15 million passengers are expected to fly this Labor Day weekend.* It’s one of the toughest travel weekends of the year, especially if you’re traveling with kids. Long plane rides with young children can often be accompanied by temper tantrums and meltdowns. That’s why this Labor Day, Kraft is introducing the Kraft In-Flight Relief Pack to help make parents’ lives easier on the 100 longest continental US** direct flights.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190826005030/en/

(Photo: Business Wire)

(Photo: Business Wire)

The Kraft In-Flight Relief Pack is packed with items to keep kids occupied while giving parents a chance to relax. The Pack includes a bag of Kraft String Cheese that kids love to peel and play with and a limited-edition Kraft String Cheese-O-Rama play book. The book is specially designed to inspire kids’ creativity and keep kids entertained by peeling and shaping the string cheese to match the shapes on the pages. The pack also includes a soothing eye mask, a comfortable neck pillow and headphones for parents. After all, a happy kid makes for a happy parent, and ultimately a happy cabin.

“We know airport travel, especially during a popular weekend, can be stressful to parents and kids. We want to alleviate some of that pressure and make traveling with kids go smoothly, particularly on those extra challenging long flights,” says Sergio Eleuterio Head of Marketing for Kraft, “The Kraft In-Flight Relief Pack will make flying a breeze for kids, parents, and fellow travelers.”

For families traveling on Labor Day weekend on shorter flights or by car or train, Kraft is making the Kraft String Cheese-O-Rama play book available to download at the website and its social media channels.

To participate, visit www.KraftInFlightReliefPack.com and follow submission instructions. You must show proof of ticket purchase prior to start date of this program (8/26/19) and proof of travel during the Labor Day holiday, from 8/30 to 9/2. The site will be open for submissions for 48 hours starting 8/26 at 7 AM EST and ending at 8/28 7AM EST. The first 100 qualified participants will have a Kraft In-Flight Relief Pack shipped to them before their trip, so they can have it packed and ready for the flight. All details are available at www.KraftInFlightReliefPack.com.

*https://www.travelpulse.com/news/airlines/more-than-15-million-passengers-will-fly-labor-day-weekend.html

*Program starts at 7 am ET on August 26, 2019 and ends at 7 am ET on August 28, 2019 (“Program Period). The Kraft In-Flight Relief Pack will be given away to the first 100 people who show proof of travel between 8/30 and 9/2 on the top 100 long-haul direct, flight routes in the continental US. Purchase of flight must have been made prior to start of Program Period in order to qualify. Top 100 long-haul flights based total miles per route on flights within the continental United States, as measured by the Federal Bureau of Transportation Statistics. Only open to legal U.S. residents 18 years of age or older. Limited to the first 100 valid submissions. Limit one (1) offer per person or household. See www.KraftInFlightReliefPack.com for terms and conditions.

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800 kraftheinz@alisonbrodmc.com

Lynne Galia
The Kraft Heinz Company
847-646-4396 Lynne.galia@kraftheinz.com