Brand introduces the WienerCycle and WienerDrone ahead of July 4th
celebration for its new line of hot dogs in Weiner,
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 26, 2017--
Oscar Mayer set the new standard for hot dog quality by
announcing a major recipe overhaul across its total portfolio on May 1st
of this year. These radical changes made Oscar Mayer the first
national brand to remove all added nitrates and nitrites1,
by-products and artificial preservatives from the meat in its entire
line of hot dogs, all without changing the price. With this launch, Oscar
Mayer is now going to great lengths all summer long to get a new,
delicious hot dog in hands across America.
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The WienerCycle and WienerDrone will join the iconic Wienermobile, WienerRover, and WienerMini to ensure hot dog fans everywhere have a chance to try the new Oscar Mayer Hot Dogs - now with no added nitrates or nitrites (except those naturally occurring in celery juice), and no artificial preservatives in their meat. (Photo: Business Wire)
With that mission in mind, Oscar Mayer is expanding its
WienerFleet. The fleet currently consists of the Wienermobile, WienerMini
and WienerRover. The team has now added the WienerCycle and WienerDrone.
These five unique vehicles will set off on a journey to no better place
than Weiner, Arkansas for the ultimate Fourth of July celebration,
bringing better hot dogs to the entire town.
“As the most iconic brand, we’re going where other hot dogs can’t. We’re
committed to getting our new hot dog in everyone’s hands – and going to
great lengths to do this. We knew that was a job for more than just our
existing Wienermobile,” said head of marketing at Oscar Mayer,
Greg Guidotti. “So, we’ve expanded our Oscar Mayer fleet,
ensuring every American can taste the new recipe because we believe
everyone deserves a better hot dog.”
The new WienerCycle and WienerDrone are fully equipped vehicles
specifically built to deliver the new Oscar Mayer hot dogs. The
WienerCycle is a three-wheeled moped, ideal for tricky urban deliveries,
traveling on land with a sidecar that doubles as a hot dog warming
station. The WienerDrone is the first unmanned hot dog-carrying aircraft
designed for remote location delivery.
The WienerFleet expansion shows how Oscar Mayer is going to great
lengths “for the love of hot dogs,” not only with its new hot dog
recipe, but in connecting with consumers over the key grilling season,
and getting a better dog in consumers’ hands.
Interested in having the iconic Wienermobile visit your town? Hot
dog fans everywhere can follow @Wienermobile on Twitter for updates on
its summer-long mission, and use the hashtag #ForTheLoveOfHotDogs
#contest for a chance to win a stop along its route.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
1 Except those naturally incurring in
View source version on businesswire.com: http://www.businesswire.com/news/home/20170626005234/en/
Source: The Kraft Heinz Company
for The Kraft Heinz Company
Lynne Galia, 847-646-4396