New MAX by Maxwell House offers new options, from varying amounts of
caffeine to indulgent blends of coffee and cocoa.
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 27, 2017--
Maxwell House is launching MAX by Maxwell House, a
new brand of coffee featuring MAX Boost, a first-of-its-kind product
that lets you customize your daily cup of coffee with just the right
amount of caffeine to help fuel your passions. The new brand also
includes MAX Indulge, a line of delicious coffee and cocoa blends that
lets you reward yourself after a hard day’s work.
MAX Boost is an expertly roasted coffee that offers varying levels of
caffeine – 1.25x, 1.5x and 1.75x the caffeine of an average cup of
Arabica coffee – without changing the taste or how you prepare it. That
means that you won’t need to add an extra scoop of grounds to get the
extra kick you need. Coffee drinkers seeking a more decadent flavor
experience can enjoy MAX Indulge’s three delicious flavors: Mocha, Mocha
& Salted Caramel and Mocha & S’mores.
“Younger consumers love the taste of coffee, but are looking to other
beverage categories for functional benefits to address their different
needs throughout the day,” said Luke Cole, Director of Marketing,
Coffee, The Kraft Heinz Company. “MAX by Maxwell House meets the
needs of consumers who lead busy lifestyles – whether that’s a cup of
MAX Boost to help you get through the afternoon, or a delicious tasting
MAX Indulge to end your day.”
MAX by Maxwell House is available now at grocers and mass
merchandise retailers nationwide at a suggested retail price of $4.29
for roast, ground and soluble coffee, and $7.99 for Keurig® K
Cup®. More information on MAX by Maxwell House can be
found at www.MaxwellHouse.com/MAX
and on social media (Facebook.com/MAXbyMaxwellHouse
on Twitter and Instagram).
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170627005441/en/
Source: The Kraft Heinz Company
Lynne Galia, 847-646-4396
Jenny Ermer, 312-377-4138