Singer-songwriter John Legend surprises unsuspecting mom in video to
introduce new product varieties
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Sep. 15, 2017--
A favorite lunch box staple is getting a makeover just in time for the
back-to-school season. Capri Sun is unveiling four product lines
made with all-natural ingredients and no added sugar*: new Capri Sun Fruit
Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri
Sun Fruit & Veggie Blends.
These products offer options that fit the needs of every parent –
including that of award-winning singer and songwriter John Legend. As a
new dad, John is seeking products with all-natural ingredients for his
own family, which is why he’s helping Capri Sun get the word out
about its new All Natural Ingredient and No Added Sugar* varieties.
In a video released by the brand today, two kids enlist John’s help to
get their mom’s attention to tell her about the great news from Capri
Sun. Just when she least expects it during a yoga class, she’s
surprised to see John sitting next to her, talking out loud, and asking
for things only her kids would demand. In the end, she learns that her
kids were telling John exactly what to say, and why John was acting out
of character. To watch the video, visit https://youtu.be/Jz0mfm0l8Jw.
The four Capri Sun All Natural Ingredient products contain no
artificial colors, flavors or preservatives, and offer the same great
taste as the originals:
New Capri Sun Fruit Refreshers is a convenient beverage
made with a simple blend of all-natural fruit juice and filtered
water, offering a taste kids love with ingredients mom wants – and
without the high sugar content that she doesn’t. Fruit Refreshers also
has 50% less sugar than the average leading fruit juices**.
Capri Sun Organic is a certified USDA Organic
juice drink from concentrate made with all-natural fruit juice from
organic farms, helping parents strike the right balance between what
their kids want to drink and what parents feel good about serving.
Capri Sun 100% Juice is a refreshing juice drink
with all-natural ingredients, offering ¾ cup of fruit juice per pouch
in the classic Capri Sun pouch.
Capri Sun Fruit & Veggie Blends (previously Super V)
has a ½ cup of fruit and veggie juices per pouch, offering kids
delicious fruit juice, so even the pickiest of eaters will enjoy it.
"As a mom, I understand the importance of having options when choosing
what to serve your kids," said Melanie Huet, Vice President, Capri
Sun, The Kraft Heinz Company. "Many parents are looking for natural
ingredients and less sugar in their kids' diets, which is why we're
introducing four products made with all-natural ingredients and no added
Capri Sun’s All Natural Ingredient and No Sugar Added* varieties
are available nationwide now and retail for the following prices per 10
pack of 6 oz. pouches:
Capri Sun Organic - $3.99
Capri Sun 100% Juice - $2.99
Capri Sun Fruit and Veggie Blends - $2.99
Capri Sun Fruit Refreshers - $2.49
For more information on Capri Sun and its All Natural Ingredient
reformulation, visit www.CapriSun.com
or follow the brand on Facebook (CapriSun).
*Not a low-calorie beverage
**Per 6oz, this product 10g
of sugar, leading average fruit juice 20g of sugar
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170915005076/en/
Source: The Kraft Heinz Company
Jenny Ermer, 312-377-4138