The brand vows to help kids and their lemonade stands this summer
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 7, 2018--
All around the country, kids are getting busted for running their
lemonade stands. Crazy, right? Why would anyone stop kids who are trying
to build strong work habits, have fun and become young entrepreneurs?
The reality is, they are being shut down because of old, arcane and very
real permit laws. Look it up – it REALLY happens.
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But this summer will be different. The Country Time brand is
taking a stand by introducing Legal-Ade: a crack team ready to
straighten out lemonade stand-related permits and fines. Legal-Ade will
defend kids’ right to a lemonade stand and all the benefits they bestow.
Any child fined for running a lemonade stand without a permit can have
his or her parent apply for reimbursement. To apply, simply upload the
image of your child's permit or fine along with a description of what
your lemonade stand means to your child, in his or her own words. The
submission will be reviewed by the Legal Ade team and if it complies
with the terms, you will receive the exact amount to cover the permit or
fine, up to $300.00*. Visit www.countrytimelegalade.com
for complete details.
Additionally, Country Time is taking a stand for lemonade stands
beyond just this year. For every RT the Country Time Legal-Ade
video receives, Country Time will donate $1 (up to $500,000) to
help kids next year and beyond.
Go ahead, kids. Run your lemonade stands. Country Time Legal-Ade
is on your side and will protect you. When life hands you outdated laws,
make lemonade, and get Legal-Ade.
Join the conversation: @CountryTime on Instagram and Twitter.
*Legal-Ade will reimburse up to a limit of $60,000 total.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180607005277/en/
Source: The Kraft Heinz Company
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
Kraft Heinz Company
Lynne Galia, 847-646-4396