Brand introduces flying hot dog hero Super Hotdogger as part of
mission to get a better Oscar Mayer Hot Dog in every hand
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 18, 2018--
What’s that flying in the sky? It’s not a bird or a plane … it’s Super
Hotdogger! To kick off the first week of summer, Oscar Mayer is
introducing a new hero to the iconic WienerFleet with epic hot dog
delivery in mind. This latest addition, Super Hotdogger, is the world’s
first-ever JetPack-powered, high-flying hot dog hero who stops at
nothing to deliver better Oscar Mayer Hot Dogs to the hands of
hot dog lovers across America.
This press release features multimedia. View the full release here:
Super Hotdogger stands next to the vehicle that first ignited the brand’s mission of delivering a better Oscar Mayer Hot Dog, the Wienermobile. (Photo: Business Wire)
Custom designed with unique Wienermobile-inspired features, Super
Hotdogger defies gravity, going where the beloved icon on wheels cannot.
Super Hotdogger’s state-of-the-art JetPack is so rare that more people
have walked on the moon than have flown with this technology. To ensure
smooth Oscar Mayer Hot Dog delivery, Super Hotdogger sports a
belt equipped with aerodynamic hot dog carrying cases and a uniquely
designed helmet that zeroes in on hungry targets on the ground.
“Oscar Mayer will stop at nothing when it comes to providing
quality hot dogs to fans everywhere and our innovative WienerFleet is an
integral part of our mission to get a better hot dog in every hand,”
said Matt Riezman, Brand Manager for Oscar Mayer. “With the debut
of Super Hotdogger and last year’s WienerDrone, the future of flying hot
dog delivery is bright.”
Last summer, Oscar
Mayer proved its commitment to better hot dogs by
removing all added nitrates and nitrites (except those naturally
occurring in celery juice), by-products and artificial preservatives
from every single Oscar Mayer Hot Dog. Now, the brand is
literally elevating its mission to get a better hot dog in every hand
with the launch of Super Hotdogger. The flying hero is dedicated to
delivering new Oscar Mayer Pork and Chicken Hot Dog
offerings made with meat that is 100 percent ground pork and 100 percent
Weather permitting, Super Hotdogger will take his first public flight at
the Seaport District between Pier 16 and 17 today at noon and 3 p.m. EDT
where fans can catch the sights and sounds of Super Hotdogger, enjoy
complimentary Oscar Mayer Hot Dogs and take a tour of the iconic Wienermobile.
For those who can’t join the fun in New York City, Oscar Mayer is
offering up a year’s supply of free hot dogs, delivered by the Wienermobile,
for lucky fans who share a photo of how they top their Oscar Mayer
Hot Dog. Visit the brand’s Twitter (@OscarMayer)
or Instagram (@OscarMayer)
channels for official contest rules.
To give fans even more ways to enjoy hot dogs this summer, the brand is
partnering with Food Network Star, co-host of The Kitchen and
Sandwich King, Jeff Mauro (@JeffMauro)
to create delectable Oscar Mayer Hot Dog recipes inspired by
Super Hotdogger joins the existing fleet of iconic vehicles including
the Wienermobile, WienerRover, WienerMini, WienerCycle and
WienerDrone. For more on Super Hotdogger, visit SuperHotdogger.com.
For product information, visit OscarMayer.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company’s iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180618005274/en/
Source: The Kraft Heinz Company
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Amy Mason, 312-577-1770