KRAFT gives consumers another reason to love cheese
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 9, 2019--
Few things are better than cheese, but KRAFT continues to raise the bar.
KRAFT believes consumers deserve cheese as it should be, and that’s why
KRAFT Natural Cheese is now made with milk from cows raised without the
artificial growth hormone rbST – and it’s as delicious as ever.
This press release features multimedia. View the full release here:
KRAFT believes consumers deserve cheese as it should be, and that’s why KRAFT Natural Cheese is now made with milk from cows raised without the artificial growth hormone rbST. (Graphic: Business Wire)
Over half of all consumers try to avoid added hormones in their food*,
so KRAFT is excited to announce that its natural cheese is now made from
fresh milk without rbST – including shredded cheese, natural slices,
blocks and snacking cheese.
“Everything we do at KRAFT revolves around the families that love our
cheeses and what we can do to delight our consumers,” said Anne Field,
Director of Brand Building for KRAFT. “Our goal is to give families
KRAFT cheese the way it should be, with the same great taste and without
the artificial hormone rbST at no additional cost. As the #1 national
brand of cheese in the homes of American families**, we’re excited to
give people another reason to love us.”
For more information, visit www.kraftrecipes.com
or follow us at Kraft on Facebook,
@KraftBrand on Twitter,
and @kraft_brand on Instagram.
*Source: Nielsen, Statista 2016
**Source: Nielsen, Homescan January 2019
† The artificial growth hormone rbST can be given to cows to
help increase milk production. KRAFT Natural Cheese is made with
milk from cows that have not been treated with rbST. No
significant difference has been shown between milk derived from
rbST-treated and non-rbST-treated cows. Excludes Parmesan, Romano,
Asiago, Touch of Philadelphia and KRAFT processed cheese.
Since JL Kraft first began selling cheese in 1903, the brand has
expanded throughout the years from Kraft Natural Cheese to
include Kraft Macaroni and Cheese, Kraft Singles, Kraft
Mayo, Kraft Salad Dressing, and Kraft BBQ Sauce. Today the
brand continues to offer products that help bring the whole family
together with foods that please everyone at the table.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190109005211/en/
Source: The Kraft Heinz Company