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Philadelphia® Cream Cheese Says Anything Can Be Turned Into a Bagel With “Bagel That” Device

New “Bagel That” Tool Allows You to Punch a Hole in Almost Anything Instantly Turning it into a Bagel to Top with Philadelphia® Cream Cheese

NEW YORK--(BUSINESS WIRE)--Sep. 17, 2019-- Can a piece of toast be a bagel? Can a waffle be a bagel? Or even a hot dog bun? With the Philadelphia® “Bagel That” tool – they can. Introducing “Bagel That,” a revolutionary new tool that helps cream cheese lovers punch holes in the middle of anything, instantly turning it into a bagel.

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(Photo: Business Wire)

(Photo: Business Wire)

To use the Philadelphia® “Bagel That” tool, simply put your waffle, pancake, hamburger bun, or other bread item into the center of the device. Next, press the lever down to punch a hole to instantly create a bagel. Because if it looks like a bagel, you can put Philadelphia® Cream Cheese on it.

“People love spreading Philadelphia® Cream Cheese on bagels, but what happens if you’re craving Philly and don’t have a bagel?” says Megan Magnuson, Associate Director of Marketing for Philadelphia®, “We created a device to transform other food items into bagels. Have toast? Bagel That. A waffle? Bagel That. Even a tortilla? Bagel That too.”

Philadelphia® created limited-edition “Bagel That” devices available directly through for just $10, so you can create your own bagels at home to top with Philadelphia® Cream Cheese. Visit to see the Philadelphia® “Bagel That” tool in action.

Join the conversation and share your bageled foods:
Facebook @PhiladelphiaCreamCheese
Twitter and Instagram @LoveMyPhilly


For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Brooke Scher Mogan

Lynne Galia
The Kraft Heinz Company

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding The Kraft Heinz Company's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.